Advertising Standards and Ethics

Advertising has a powerful impact on Australian society. It influences the public's consumer preferences and also helps shape society's values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in advertising, such as false and misleading claims. The book also focuses on children's exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. Also includes: worksheets and activities, fast facts, glossary, web links, index.